404 Errors in SEO and Solution of 404 Errors - thetechpower


Do you know this confusing number of SEO well?
Do you know how to handle it?

Well, if not, then today's tutorial is just for you ✔

So today, we are going to talk about the 404 issues. What are these?  Why are and what is its solution?
What to do with it or leave it like that?

What is 404?

Technically, 404 is the HTTP status code, which includes the client error category. Client error means that the user who is visiting your website is at fault. It is neither your fault nor that of your website.

If I search the google.com URL in my browser, it will open easily, right?

Now let's search google.com/anything (jajagsushsj) 😅
What did you get?

These URLs are not real; I am typing whatever I want now because these are URLs. Otherwise, what will the website give us?  404 status code, so 404. Whose fault was it? Of the client, that is, of the visitor of the website.

When that page is not there on the website, it is not showing. It is obvious. This was a technical explanation, but this 404 number also has its own story.

History of 404 errors ✔

In Switzerland, where the Internet was born in CERN, the database of all the files was in a room where two-three scientists lived. When anyone in the whole building requested a file from a computer, there were two-  Three scientists used to personally find that file from the database and then send it.  But if someone ever asked for a file that was not found in the database, they would send a message to the person requesting the file.

This database room was the 4th room on the 4th floor of that building, so its number was 404, and the message was Room 404. File not found.  That is, a message has come from the database room 404 that the file is not found.

When HTTP codes were assigned, this same room number was assigned for the 404 File not found error. So the technical expression has become, history is made, and now let's come to its SEO connection.

404 Errors are not the fault of the website. If it belongs to the visitor of the website, then how does this SEO issue happen?

Let's say that you link the internal page on the homepage of your website, but you make a mistake while typing the link, so when a visitor clicks on this link, he will get a 404 error. Because technically, the user's browser requested that URL, it's a client error but a wrong link. This is what your website says.

So as an SEO ya webmaster, it becomes your responsibility to check all the links on your website and make sure that the links on your website are correct. In this way, a technical client-side error becomes an SEO error.

So practically, many reasons can bring 404 errors to your website. Now, regardless of the type of error, to solve them, you have to find out from where these errors are coming, that is, which links the user is receiving a 404 code while accessing.

If your website is on WordPress, there are many 404 detection plugins, rank math pro also works, but many free plugins will provide you the same function.

So once you get to know the source of the 404 error, then you can also solve it. In the case of an internal 404, you just have to go to the source page and fix the URL.

If the link was on a page that has now been deleted, you can correct it and give the URL of the correct page.  Two approaches to solving 404 hits coming from external sources.

You can contact that website that this URL is no longer valid, use this new URL, correct URL. You can redirect that URL so that the hits on the nonexistent URL go to the valid URL of the website. 

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But you have to keep some things in mind ✔

While redirecting a 404 URL to another URL, use the 301 redirect code, not 302.  301 redirect will pass your page rank correctly.

- The content or purpose of both the pages should be similar.

- Suppose the 404 URL talks about hairstyle, then it should not be that the other URL you redirect to talks about cooking.

Many SEOs redirect every 404 URL to the homepage, which is a very wrong approach. Always remember that URLs have an anchor text that has a meaning with the URL. If product A clicks on the anchor text and he sees the homepage, then he is the user, he will not be happy, which you do not care about, but Google will not be happy with this, which you should care about.

Just imagine if you ask someone the address of yogiji's house, and they tell you the way to Modi Ji's house. Will you be happy?  Will you pray for him or abuse him? 😅

So same logic, you will do that with redirect also so that you get blessings from the user ( not possible ) 😜

Now you will not be able to track and redirect every URL personally, so we create a page on the website, which is a Custom 404 page. This is the page the browser shows to the user when the browser gets a 404 status code from the server.

Many companies create big creative 404 pages which convert users' disappointment into exile.  You can also create something creative on the 404 pages of your website or you can give snippets of your best and most useful pages to their links so that maybe lost, wandering users can explore your website well, see its internal pages  Get it, and there is no loss of your traffic.

So here's a broad overview of 404 status codes. How to detect and solve 404s varies depending on the website and platform, and many tools are available for almost every website. But the way they work is similar.

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