Do you know this confusing number of SEO well?
Do you know how to handle it?
well if not then today's tutorial is just for you ✔
So today we are going to talk about 404 issue. What are these? Why are And what is its solution?
What to do with it or leave it like that?
Now technically, 404 is the HTTP status code, which includes the client error category. Client error means that the user who is visiting your website is at fault, it is neither your fault nor that of your website.
If I search google.com url in my browser then it will open easily right?
Now let's search google.com/anything (jajagsushsj) 😅
what did you get?
These URLs are not real, I am typing whatever I want, now because these are URLs, otherwise what will the website give us? 404 status code , so 404 Whose fault was it? of the client, that is, of the visitor of the website.
When that page is not there on the website, then the website is not showing it, it is obvious. This was a technical explanation but this 404 number also has its own story.
History of 404 errors ✔
In Switzerland, where the Internet was born in CERN, the database of all the files there was in a room, where two-three scientists lived, when anyone in the whole building requested a file from a computer, there were two- Three scientists used to personally find that file from the database and then send it. But if someone ever asked for a file that was not found in the database, they would send a message to the person requesting the file.
This database room was the 4th room on the 4th floor of that building, so its number was 404, and the message was Room 404 File not found. That is, a message has come from the database room 404 that the file is not found.
When HTTP codes were assigned, this same room number was assigned for 404 File not found error. So the technical expression has become, history is done, and now let's come to its SEO connection.
404 Errors is not the fault of the website, it belongs to the visitor of the website, then how does this SEO issue happen?
Let's say, that you link the internal page in the homepage of your website but you make a mistake while typing the link, so when a visitor clicks on this link then he will get 404 error. because technically the user's browser requested that URL, so it's a client error but it's a wrong link, This is what your website says.
So as an SEO ya webmaster it becomes your responsibility to check all the links on your website and make sure that all the links on your website are correct, so in this way a technical client side error becomes SEO error.
So practically many reasons can bring 404 error in your website. Now, regardless of the type of error, to solve them, you have to find out from where these errors are coming, that is, which links the user is receiving 404 code while accessing.
If your website is on WordPress then there are many 404 detection plugins, rank math pro also works but many free plugins will also provide you the same function.
So once you get to know the source of the 404 error, then you can also solve it, in case of internal 404, you just have to go to the source page and fix the URL.
If the link was on a page that has now been deleted, then you can correct it, give the URL of the correct page. Two approaches to solving 404 hits coming from external sources.
You can contact that website that this URL is no longer valid, use this new URL, correct URL. You can redirect that URL so that the hits on the nonexistent URL go to the valid URL of the website.
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But you have to keep some things in mind ✔
While redirecting 404 URL to another URL, use 301 redirect code, not 302. 301 redirect will pass your page rank correctly.
- The content or purpose of both the pages should be similar.
- Suppose the 404 URL is talking about hairstyle, then it should not be that the other URL you are redirecting to talks about cooking.
Many SEOs redirect every 404 URL to the homepage, which is a very wrong approach, always remember that URLs have an anchor text that has a meaning with the URL, if a product A is clicking on the anchor text and If he is seeing the homepage, then he is the user, he will not be happy, which you do not care about, but Google will not be happy with this, which you should care about.
Just imagine if you ask someone the address of yogiji's house and they tell you the way to modiji's house, will you be happy? Will you pray for him or abuse him? 😅
So same logic you will do that with redirect also so that you get blessings from user, ( not possible ) 😜
Now you will not be able to track and redirect every URL personally, so we create a page in the website which is Custom 404 page, this is the page which the browser shows to the user when the browser gets 404 status code from the server.
Many companies create big creative 404 pages which convert user's disappointment into exfile. You can also create something creative in 404 page in your website or you can give snippets of your best and most useful pages to their links so that maybe lost, wandering user can explore your website well, see its internal pages Get it and there is no loss of your traffic.
So here's a broad overview of 404 status codes, how to detect and solve 404s, vary depending on the website and platform, and there are many tools available for almost every website. But the way they work is similar.
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Also Read : Create Free Website Microsoft ✔