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facebook and google show you advertisement after listening to you ?


~ How Does Google and Facebook Target Ads?

~ Facebook and google show you advertisement after listening to you?

~ How many times do you feel that Google or Facebook sees your conversations and show you ads according to it.

~ How many times it happened with you, that you just talked only, didn't searched anything And you started seeing ads related to it. 

~ actually these apps don't see or hear your chats.

~ But the process through which they target ads and shows you that is very detailed and sophisticated. 

~ in today's article We'll talk about how to these apps reads Our mind's thoughts and start to show ads.

~ How it's important for you to know as a Blogger, Freelancer, SEO Professional, etc.

~ and also we are gonna talk about ad targeting of the tech companies. 

~ Now before we start to talk about ad targeting you have to understand the types of data. 

•  Zero party data ( Means Direct Data )  ✅
•  First party data ✅
•  Second party data ✅
•  Third party data ✅

~ What is the difference in all four ❓

Zero party data ( Means Direct Data )

~ Let's say you want to take a phone, Just now a lot of iPhone's got sold in flipkart's sale.

~ So let's say you want to buy an iPhone,
You go to a website, enquiries there and fills form and they starts to show you ads. 

~ So this is direct data means zero Party data because you have just enquired about an item and you're seeing it's ad pretty normal ... this is zero party data .

First party data 

~ Now if this same website will start to show you ads, two years after filling the form. That you want to buy this phone and should buy today. 

~ So this is first party data, 
   Data is still of the same company but is being used in different ways. 

Also Read 

Second party data

~ Now what is second party data ❓

~ If you'll sell your old phone on the website of the same company or would visit the office to sell. And if you are started to see ads from some different website to buy a phone and start to get offers .

~ So this is called Second Party data. The company which You sold your old phone. 

~ They have sold that information to phone selling websites and companies. 

~ This phone selling company is showing you ads to buy a new phone. 

~ So this was the example of Second Party data.  🙂

Third Party Data 

~ Now last is third party data ..

~ if you say on Facebook or on some other websites in a normal conversation or post that your phone is working very slow and it's battery backup is very poor. 

~ And suddenly you start to see ads of some company that " are you tired of your old phones performance ❓

~ Can't play pub-g through your cool new iPhone and send Sweets to everyone. 

~ So this was last type i.e. 
  Third party data types ad..

~ So now you understood ads triggered through all four data types . 💯 ✔

 ● Now Let's talk about how apps shows ads accurately without hearing your conversations ❓ 🤔

~ Actually They don't hear conversations ‼

~ Because 

~ No : 1

- Listening to someone conversations whole day , analyzing & showing ads according to it is very tough and expensive.  😀

~ Everyone do not have this much purchasing power that he can record the conversations whole day .

~ and no ... it is no necessary , we all are always dropping information about us in the online world enintentially. 

~ That these companies can use and analyze it on large scale and can show you targeted ads according to it. 

~ Now let's see this second point in details.

~ Every smartphone have it's own Unique device ID

~ Every smartphone have GPS through which it can track it's location , Email also.

~ All these things are in those people's phones who you meet, talk and work together. 

~ Social media, gaming etc app also ask you permission for device ID, Phone number, Email ID & Location permissions etc while installing. ✔

~ Especially social media apps which have permission of camera, mic etc also 

~ And all these permissions create a profile after combining your web browsing, location, contacts & choice , 

~ when you give your phone no. in a mall while shopping then the phone no. is used not to give you loyality points only.

~ Loyalty is just pennies, real cash is your purchased item that's linked with your phone no. And that same phone number.

~ you have given on websites like Amazon, Myntra etc to log in All big tech companies purchases offline data,

~  No matter if you buy groceries in the mall, you must encountered people who offers credit card sevice, lucky draw for tour package who asks you phone no., Date of birth, address etc To get rid of them, you give them all this information also All this information also sells. 🙂

~ You muct have heard about Google, apple and yahoo But have you heard about finicity?

~ Have you heard the names MX, Yodlee, Plaid and Quovo? They do not have any app but they are world's biggest Data Aggregator Companies: 

~ These Data Aggregator Companies collects data from different sources refine, analyse it and then sell to other companies 

~ 😀 Facebook... where cool kids used to upload their birthday photos and now mom dad of those cool kids uploads good morning and good night graphics,
 They also buy data from these Data Aggregator Companies. 💯 ✔

~ you orders fruits from big basket and buys milk from Big bazzar,

~ Trust me.. facebook and google both can tell after collecting purchaser's information that you have made milk shake and from now you'll be shown Keventers's ads But this tracking is only of first layer After it, even more refined clone tracking comes. 

~ Let's assume that you met a friend suddenly at a weekend And he again starts to dream for Goa trip and after sometime you start to get ads of those websites where Goa flights are available. 🤔

~ So you thinks that your phone must be spying you because you haven'y searched about goa until now But in this case, your friend must have searched about goa And when he met you, then because of the same location of both of yours phones Apps catches it... 

~ Apps can calculate that this person has searched about Goa and meets other person who is in friends and contact list and added in facebook also. then both must be planning for a trip, and starts to show ads according to it If two phones keep coming at a same location, on same time continously then chances increase for both of them to affect each other's ads, Because it means That the owner of those phones could be collegue, or coulb be working togehter in the same office.

~ If the owner of both those phone are linked on each other's social media, follows each other and in conatct list also then ads will get affected even more, 😁 Because You both could be friends....

~ Many times ads aren't shown to you to 
- just sell stuffs For Eg.. If your friend wants to purchase a car then you can be shown ad so that you can get positive vibes for that particualar model or company so you won't say in front of your friend that you don't like this brand It's like focusing somewhere and aiming somwhere else .
Now Question arises that, Is it bad?

~ Ads are not anything new... you are always seeing ads on billboard, posters, banners, newspaper, TV, Radio etc.

~ Apps personalises the ads and shows you ads of things that you are interested about But this quality can also be used like, 
- you should keep being showed ads of something until you won't start feeling that you need it And then you would purchase it When your choice is shaped in the name of personalised ads Then problem arises, and when it's problem then noise is also there 

~ Different types of privacy groups have started opposing this tracking.

~ Apple have done arrangement to stop apps tracking in this IOS 14 Google is the King of tracking companies Already ready, this king has started moving towards cookieless analytics In which Co-Hot analysis will be done at the place of user's brower's cookies But this technology is not that much perfect until now. 

~ That's why google is pushing away the trials of this technology again anad again So tracking will remain in online campaigns but its method will change And no matter if people will exxagerate and says bad about ads But if in a 72 page newspaper, On 60 pages you'll see ads that aren't related to you,

~ then its better if you'll see some usefull ads Its hard for SEO's to arrange analytics in this new privacy focus era Google's floc technology that works on cookieless tracking.

~ it'll not be as accurate as browser cookies method So a lot of things will also start to depend on SEO's experience so this was rough explanation of targeted ads Apps definitely tracks you, but on the basis of your data They do not track through your phone calls or through recording your voice. 🙃

~ They won't gonna do this much tough work. ✅

~ Thanks for Visiting Our Site 🙏

~ Take Care!! 😊

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